HOW TO ENTER 2025

Open for entries: Friday 1 November 2024

Early Bird entry discount:  until 23.59hrs GMT Saturday 30 November 2024. Save £30!

Entry deadline: 23:59 hrs (GMT) on Friday 31 January 2025

Shortlist announced: Friday 14 March 2025

Winners announced: at a live ceremony in London on the evening of Thursday 15 May 2025.

We think this is best conveyed by our previous entrants.  

“Entering and attending the M&H Awards is one of the best decisions we’ve ever made at the Mary Rose Trust. In times of austerity and amidst some of the toughest trading conditions our sector has ever faced, it’s vital to celebrate the incredible work our teams and museums do. This event isn’t just more glamorous than the Oscars and more entertaining than the BAFTAs; it’s also a gathering of our peers.

Even if you don’t win, simply being nominated is a massive honour. You know that whoever wins, it makes a significant difference to them and their teams. I’ve attended as a winner, a nominee who didn’t win, and as a guest, and each time I’ve left inspired, engaged, and motivated to show the world how fantastic it is to be part of the Museum and Heritage sector. You won’t regret applying. Trust me.”

Dominic Jones
Chief Executive, The Mary Rose and Director, Portsmouth Historic Dockyard

1. Read this page very carefully and in full
2. Review the categories
3. Register/login to the Entry Platform 
4. Start your entry(s) and submit them by midnight (GMT) 31 January 2025
5. Even after submitting your entry you can edit it right up until the deadline

We appreciate that the following is a little lengthy but we really urge you to read it carefully before entering. We’re also always here and happy to help answer any specific questions or concerns you may have. 

Scroll down for all the details or use the quick links menu to jump to the various sections including the all-important Terms & Conditions!

If you have any questions, please ping us an email and we will get straight back to you.

We’ve bolstered the Top Tips and FAQs below and tweaked some of the category criteria so please be sure to refer to that carefully when creating your entry. There’s one new, free-to-enter, category this year – the Visitor Accessibility Award. The shortlist for Innovator of the Year will be put to a sector vote to determine the winner.

Are The Museums + Heritage Awards for YOU?

The Museums + Heritage Awards (M+H Awards) are open to all museums, galleries and archives as well as digital, cultural, natural and built heritage. We welcome and encourage entries from all areas of the cultural sector; from organisations that connect objects, stories and spaces with audiences and people, as well as the individuals, companies, agencies, consultants, freelancers and organisations which support their work. 

If you are a supplier, contractor or partner entering a project that you have led or have worked on please ensure you have the prior consent of your client (eg a museum, gallery or heritage visitor attraction). We strongly recommend that you collaborate with your client to ensure you are providing all the necessary insight, facts and figures which our judges will be looking for. 

All projects/entries must be carried out in the UK (including the Channel Islands and Isle of Man), with the exception of the following categories which are open to international* entrants:

• Best Use of Digital International – open to projects outside of the UK
• Exhibition of the Year International – open to exhibitions not based in the UK
• Innovator of the Year – open to businesses, anywhere and everywhere

*International entries relate to where the project/exhibition is based, regardless of the team behind it or the content. For example, a British museum could be involved in the ‘project’ but the fact that it takes place elsewhere means that it should be entered into one of the international categories.

Categories and criteria

There are 18 categories to choose from, offering something for everyone regardless of location, size or budget. As you will see, the outline criteria are shown against each category and a series of questions are asked at the point of submitting your entry.  

What is the period of eligibility?

The 2025 M+H Awards, as always, will focus on achievements of the previous calendar year ie 1 January to 31 December 2024.  These eligibility dates (ie the calendar year 2024) are there to ensure that entries relate, in the main, to the achievements of 2024. Wider context can be given to your entry, if relevant, but submissions which relate to projects/events which took place years ago and ended prior to 2024 are not eligible.

We do this to ensure that the awards are timely and relevant and that they reflect the sector as it is today, not as it was in the past.

When you come to providing the dates to which your entry applies, please bear in mind the following examples:

1. ‘Project’ started prior to 2024 and ended in 2024 ✅ Eligible *
2. ‘Project’ started prior to 2024 and is ongoing ✅ Eligible *
3. ‘Project’ ran only during 2024 ✅ Eligible
4. ‘Project’ started during 2024 and is ongoing ✅ Eligible
5. ‘Project’ completed in 2023 or earlier. ❌ Ineligible **

* focus on the activities of 2024 but we’re happy for you to provide context by including information about the time preceding 2024.

** the exception to this rule is if your entry is focused on the legacy of a project that concluded outside the period of eligibility

In considering your submission please bear in mind that you are required to give evidence of outcomes and so if the ‘project’ (please refer to the terminology section below) you have in mind has only just started at the very end of the eligibility period eg December 2024, you may find that you do not have sufficient evidence to make a submission and would benefit from entering next year instead. Please give this careful consideration.

It is worth noting that context is important so whilst the focus of your submission should be on 2024, you can give background reference to earlier times, if relevant.

How much does it cost to enter?

Free to Enter: four of the categories are entirely free to enter: Visitor Accessibility Award, Volunteer(s) of the Year; Sustainable Project of the Year and the new Sector Impact Award.  

We are freezing the entry fees this year so the following rates apply to all other categories except for Innovator of the Year:

Early Bird Rate:  enter during November 2024 and the entry rate is £100 + VAT. On submitting your entry, use Discount Code: EarlyBird

Standard Rate: enter from 1 December 2024 up until the closing deadline of 23:59 hrs (GMT) on Friday 31 January 2025 and the entry fee is £130 + VAT

Innovator of the Year is priced as follows:

Innovator of the Year Early Bird:  enter during November 2024 and the entry fee is £220 + VAT.  On submitting your entry, use Discount Code: EarlyBird

Innovator of the Year Standard Rate: enter from 1 December 2024 up until the closing deadline of 23:59 hrs (GMT) on Friday 31 January 2025 and the entry fee is £250 + VAT

Please also refer to the Terms & Conditions section regarding tickets to the awards ceremony in the event that you are shortlisted.

PAYMENT METHOD

To enter the awards, head to the Museums + Heritage Awards online entry platform, register and verify your email.  From when the awards open for entries on 1 November, you will then find that the information shown here is also accessible within the entry platform. Please note the following before proceeding and be aware that the entry process for Innovator of the Year is different to all other categories, as detailed in point 3 below:

1. Please ensure you read the category criteria (you can also access this information on the entry platform) as well as the FAQs and T&Cs (below) before compiling your entry.  Each category has its own entry form with a series of questions and you can view and download the blank form within the entry platform when you start your entry.
2. To enter you must first register on the entry platform to create an account. Please refer to the above ‘who can enter’ section to check that you/your organisation is eligible.
3. Each category has a simple entry form with a few questions or a straightforward nomination form. Within the system, you are able to print off a blank form should you wish. This will enable you to work offline and then later copy and paste the contents into the online version.  Exception:  please note that the entry process for Innovator of the Year is different. This category is open to businesses in the sector and a 3-minute video pitch is required instead of the standard entry form.
4. The Entry Form varies slightly from category to category but typically will require you to write a brief intro/overview and then answer questions about your objectives, your strategy for delivery, and outcomes. Where relevant we might ask about creativity or budget and in all instances we request that you provide figures/feedback to support that.
5. You may enter as many categories as you wish, but you must complete a different submission for each one. You are permitted to enter the same project into more than one category but will be required to complete a new entry form and tailor your answers to the criteria of that category. You are also able to enter the same category more than once, with different projects.
6. You can draft and re-draft your entry as many times as you like (even after submission) up until the closing deadline of 2359 hrs (GMT) on Friday 31 January 2025
7. As a part of the entry process, you must provide a minimum of six high-resolution images. You also have the opportunity to provide other relevant material (additional images, video, website URLs, etc) in support of your entry. We wish to promote the shortlisted and winning entries extensively and cannot do this effectively without images. This year, we are limiting the amount of supporting materials to help ensure all entries are focused on the most important aspects. 
8. For categories with an entry fee (see the top of this page for details), payment by card is required upon submission.
9. Please note that entries will only be accepted if made via the Museums + Heritage Awards online entry platform. 
10. Please refer to our note about terminology below – it will help clarify some issues around definitions
11. Please also take a look at our Terms & Conditions and FAQs which are detailed below. In particular, we would like to draw your attention to the fact that all shortlistees are expected to purchase a minimum of 2 tickets to the Awards ceremony. You will also find details of the ticket pricing.

• be passionate; make your entry shine!
• focus on the criteria and tailor your entry to that
• don’t assume the judges know your organisation or project
• be clear about your success and provide facts and figures such as reach – this is very important and will ensure that judges take size of organisation and budget, etc into consideration
• don’t bury key information in the supporting materials – your answers will determine whether or not the rest is viewed
• where relevant, be clear about scale and impact, how many people have benefited?
• be clear about evaluation and feedback from those who have benefited such as your visitors 
• prioritise your supporting materials and add clear labels as it is unlikely that it will be possible to view everything, certainly in the earlier rounds

In an attempt to streamline the entry process, the entry forms use standardised language across most of the categories. For example, the word ‘project’ is often used in reference to entries but it is not literal. It could, for example, relate to your shop if you’re entering Shop of the Year or your front-of-house strategy for, say, the Visitor Welcome Award. Indeed, it may relate to activities, partnerships or people. Likewise, the entry forms and criteria may sometimes refer to ‘museums’ but only as a short-hand for *all* eligible organisations. And where we give examples of groups of people or audiences, it is not exhaustive.

Our panel of judges is selected for their extensive experience and broad knowledge of the sector.  They sit on the panel in their own right, not on behalf of their respective organisations.

Your submission will be judged on the contents of your entry form and any supporting materials supplied.  The only exception is Innovator of the Year which requires a 3-minute video pitch instead.

For Innovator of the Year, the shortlistees will be put to a vote to determine the winner, all others are judged by our panel.

Q:  Can I enter the same category more than once?   
A: Yes!  But the nominee or entered project must, of course, differ.

Q:  Can I enter the same project into more than one category? 
A:  Yes!  But please ensure you tailor your entries to the specific category criteria – don’t just cut and paste your answers! We urge you to consider carefully where your entry fits best and to focus on that as opposed to hedging your bets by entering the same project into multiple categories!

Q:  What is the deadline for entering? 
A: 2359 hrs (GMT) on Friday 31 January 2025 

Q:  Can I view the entry form before proceeding? 
A: To view the entry form for your chosen category(s), you must first register on the Awards entry platform. It is not possible to view or print an empty entry form so simply answer each question with a single character or word and then preview/print your form.

Q:  Can I make changes to my form once it has been submitted? 
A: You can make changes to your entry right up until the closing deadline of 2359 hrs (GMT) on Friday 31 January 2025, even after submission.

Q:  Do I have to pay before entering? 
A:  No. Payment is only made once your application is complete and you have submitted it.  This means you can log-in, draft (and re-draft) your entry as many times as you like before submitting.  Once you have submitted and paid it is not possible to withdraw your entry.

Q:  What payment methods do you accept?
A: Due to the volume of entries received, we can only accept payment by card (Visa or MasterCard). If you have any concerns about this please contact us.

Q:  How lengthy is the application process? 
A: We’ve kept it as quick and easy as possible, with most categories requiring no more than 900 words and some being considerably less.

Q:  Can awards judges enter the Museums + Heritage Awards?
A: Our judges aren’t permitted to enter the awards but their colleagues employed by the organisations they work for, can.  The awards judges are selected for their extensive experience in this sector and are on the panel in their own right, not on behalf of their organisation. If an entry is submitted by their colleagues, our judges abstain from the category to which the entry applies.

To preclude their colleagues from entering would be to exclude hundreds of organisations from having an opportunity to participate.

• All entries must be submitted online via the Museums + Heritage Awards online entry platform, which opens on 1 November. Please note: no other method of entry is permitted.

• By entering the Museums + Heritage Awards, you agree to purchase at least two tickets, if you are shortlisted, to the awards ceremony in London on the evening of Thursday 15 May 2024. Tickets prices are as follows:
  Shortlistees (this applies to the entrant’s booking only, using a unique link which will be provided):  £245 + VAT per ticket
  General:  £295 + VAT (bookings made after 1 March) per ticket

• Please note that all information provided in your entry form is treated as confidential and shared only with the judging panel. However, general descriptions taken from your entry may be used to promote it should you be shortlisted or win.

• The entry fee, where applicable, must be paid by card on submission of your entry. 

• We reserve the right to use the photographs you supply to promote the Awards, our shortlistees and winners. Photographs and videos supplied should be copyright-free.

• Awards will be made solely at the discretion of the judges. No feedback or correspondence will be entered into about the results, and the judges’ decisions are final.

• By registering and/or entering the Museums + Heritage Awards, you are agreeing to receive information from M and H Media Ltd. Your details will never be shared with a third party and you can unsubscribe very easily anytime you like.