ALVA’s members are the UK’s most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year – around 28% of the visits made annually in the UK.

ALVA represents its members to Government, media and business and lobbies for support for the sector. It provides training, benchmarking and advocacy initiatives to assist its members to continually improve the visitor experience. 

Return to sponsors & Partners VIEW WEBSITE