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Celebrating all things great in museums and heritage across the globe

Marketing Campaign

The Winner

WINNER Bodleian Libraries, Promotion of Bodleian Libraries' 12 millionth book - the 'lost Shelley Poem'

Highly Commended

Victoria and Albert Museum, Alexander McQueen: Savage Beauty

Shortlisted

Royal Air Force Museum, Entrant for National Lottery Awards 2015
The Courtauld Gallery, Egon Schiele: The Radical Nude
Lincoln Castle, Lincolnshire County Council, Re-opening after £22m restoration

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Why the judges chose this winner:

A really creative campaign about a single object which couldn't be revealed until the last minute and which was delivered in a very short period of time to great effect.