Bernard Donoghue

Bernard Donoghue has been the Director of ALVA since September 2011 following a career in advocacy, communications and lobbying, latterly at a senior level in the tourism and heritage sector. He was Head of Government and Public Affairs for VisitBritain, the national tourist board between 1997 and 2010. He was a Board Director of Marketing Manchester, 2001 – 2010, and Chairman of VisitManchester, the Manchester tourist board, 2008 – 2010.

He was founder and Co-Chair of British Tourism Week, 2008 – 2010, launching the initiative and securing the patronage of HRH The Prince of Wales. He is an appointed member of the Cathedral Council of St Paul’s Cathedral, London; a Trustee (2002 – 2013) and Fellow of the Tourism Society; and a Director of the Tourism Alliance, which ALVA was instrumental in founding. In 2012 he was appointed a Trustee of ‘Kids in Museums’, a Trustee of The Geffrye Museum of the Home in Hoxton, London, and a Trustee of The Heritage Alliance.

In June 2017 Bernard was announced as a member of London Mayor, Sadiq Khan’s Cultural Leadership Board which is a high-level statutory body, creted to guide Sadiq’s vision for culture in the capital.

These range from remarkable achievements of national institutions to projects crafted with limited resources and those championing their staff and volunteers who work hard to deliver inspiring visitor experiences.

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