This award will be given for the most effective public marketing or communications strategy for a temporary or permanent exhibition or an overall museum, gallery or heritage visitor attraction. This can consist of a sustained campaign or a one-off initiative. Entries can cover events, viral marketing, use of social media, advertising, PR, sponsorship activities etc but must demonstrate creativity and originality, a provable impact and clearly illustrate an effective return on investment. Be sure to be clear about the impact your strategy has had in terms of visitor numbers and/or engagement.
Your entry paper MUST be tailored to the above criteria.