This award celebrates best practice in museum and heritage retailing. It doesn’t matter how big your retail offering is, as there is this award for Best Shop with a turnover of less than £500k as well as another award for Best Shop with a turnover of more than £500k.
Looking not only at profit but the entire retail operation over the past year, this award aims to honour the leaders in our sector. In convincing the judges of why you should scoop the Best Shop Award, please provide the following figures: Average Transaction Value; Spend Per Head as well as Turnover, Gross and Net Profit plus percentage increases on the previous year (unless new). Tell us about your conversion rates – the percentage of visitors buying from your shop and how these have changed in relation to the visitor numbers. Importantly, please also demonstrate how your shop is on brand and how effectively it and its products link to the museum, its collection and its narrative. Your shop can be permanent, temporary or online or a combination of all three. In all instances the judges will be looking for impressive results as well as considering the overall customer experience. Please ensure all figures are included in your Entry Paper and not just in your Supporting Material.
Your entry paper MUST be tailored to the above criteria.